In the fast moving world of digital marketing, you constantly have to be searching for ways to deliver more engagement and personal connections with your audience. While emails are still the most effective for obtaining reach and social media is great at building brands, you’re now seeing a new way of using both for the same purpose – connecting your WhatsApp Page to your email campaigns. This combination really will help you stand out from the crowd, drive valuable conversation in your email subscribers and grow your conversion rate.
Why Merge Email with Your WhatsApp Page?
Email is great for sending structured content to thousands of subscribers and can sometimes feel like a one-way communication channel when done correctly. WhatsApp is built for instant two-way conversation, which is why you should ask your copywriters to add a link to your WhatsApp Web in your emails. If you can add a link to your WhatsApp Page in an email (which should be easy) you’ll actually make a difference because you are not actually sending a broadcast, you are sending an invitation for people to go from their spam email folder to your private, focussed chat where they’re more likely to leave a sale or convert.
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The Direct Benefits of Adding a WhatsApp Page Link
If you add a clickable link to your WhatsApp网页, you have a few tangible advantages. First of all, it boosts engagement rates and can achieve incredible engagement rates. A click on a WhatsApp link has much higher intent than simply attempting to open an email – as it indicates a user wants to initiate a conversation. Secondly, implementing this also improves the customer experience. As with email, texting and communicating via WhatsApp feels more personal. Thirdly, it can improve conversion rates. A customer asks a question and gets an answer instantly, opposition is removed in real-time and the conversion path is shortened, all within the comfort and safety of messaging on WhatsApp.
How to Create Your WhatsApp Click-to-Chat Link
The technical aspect of this integration is actually quite straightforward: you do not need a separate “WhatsApp Page” of the traditional type; simply a unique “click-to-chat” URL (generate by WhatsApp). This URL, when clicked on a mobile device, opens a chat directly with your business number. The generated URL is the key that allows your email to communicate with your WhatsApp Page for messaging.
Strategically Placing Your WhatsApp Page CTA in Emails
Where your WhatsApp call-to-action (CTA) is placed in your email is very important to the success of your email. You want to make sure that the CTA is visible, as well as contextually relevant. Best locations would be: A button that is clearly visible in the header of your email, or in a floating icon near the bottom of your email or with high-conclusion offers in the body of the email. For example: In a promotional email, your best choice would be a button that reads “Message Us on WhatsApp to Claim Your Discount”. In a transactional email, such as a order confirmation email, a link with the text “Track Your Order via WhatsApp” would provide some immediate value for the customer.
Advanced Automation: Connecting Mailchimp to WhatsApp
You might also feel like you need to do more to bring this personal touch to your target audience, or you might be able to offer more customization through automation. Timelines. ai allows you to create highly advanced workflows where a subscriber’s action in an email may trigger an automated WhatsApp message. As discussed in a helpful article on Timelines. ai, you can create a Mailchimp automation which sends a targeted WhatsApp message when a recipient clicks a specific link in your email. So a user who clicks “Learn More About Product X” can be referred directly into a WhatsApp conversation with provided relevant information and that’s what an intelligent consumer journey looks like, from an email to your WhatsApp网页.
Best Practices for a Seamless User Experience
In order to make this work flawlessly you need to follow a few best practices. All users must be made aware that by clicking on the link they will open WhatsApp. You can use pre-filled messages in your link (using &text= parameter) to guide the conversation but don’t go overboard. Maybe most importantly, don’t be afraid to respond in a hurry! This is the kind of response people expect when using WhatsApp, so if a customer texts you and receives silence it’ll ruin their experience. Check if you’ve got in place any teams or automated systems to take in all the queries from your new WhatsApp Page channel.
Measuring the Success of Your Integrated Campaign
Like any other marketing campaign, you need to monitor the ROI. You can use UTM parameters on your WhatsApp links to track clicks inside of your email service provider (like Mailchimp or Klaviyo) whereas on the WhatsApp side, you can monitor things like response time, conversation rate and qualified leads that were generated. By looking at this data you can see the ROI of driving traffic from email to your WhatsApp网页 and also continually improving your approach with the view to getting even better results.
Conclusion: Unlocking a New Channel for Conversation
Email Marketing With A Direct Link To Your WhatsApp PageIt’s more than just an e-mail link. It is a bold move towards “conversational” marketing. With this tactic, you honour your subscriber’s want for spontaneous messaging and give yourself a pathway to meet your reader face to face – or directly technology metaface – in a way that feels immediate and organic for your reader. By making it simple for your audience to go from reading a stuffy email to having a conversation with your brand, you open up opportunities for good dialogue that will repay you over time.
